We got tired of doing laundry. Every product was pink, purple or blue and smelt like lavender or fresh linen to mask the poor cleaning job.

We wanted a product that cleaned hard and smelt great but we couldn't find it so we decided to create it.

In the process we decided laundry didn't suck, the existing products did! We created an easy to use, one stop, tough cleaning, great smelling product so every time you walk out of the house you're confident your clothes have your back!